Omega-3 fatty acids are one of the fastest growing categories in the dietary supplement and functional food market. Worldwide launches of new products containing Omega-3’s have more than doubled since 2002, and the Omega-3 market is projected to grow by more than 8% annually through 2010. The growing popularity of Omege-3’s is being driven by a surge in studies demonstrating the various health benefits of Omega-3 fatty acids. To date, there are more than 10,000 published studies related to the health benefits of Omega-3 fatty acids, including over 3,000 clinical studies. |
• In September 2004, the U.S. Food and Drug Administration (FDA) approved the following health claim: Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.
• The American Heart Association (AHA) recommends that people with documented heart disease consume 1g of EPA plus DHA per day, while people with high triglyceride levels are encouraged to consume 2-4 g of EPA plus DHA under a physician’s care.
• Published studies also indicate that DHA and EPA are crucial for maintaining normal brain function, modulating inflammation and immune response, and improving glucose uptake in muscle cells of Type 2 diabetics.
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Nutravail is poised to capitalize on this fast growing market. Late in 2006, Nutravail entered into an agreement with Ocean Nutrition Canada www.ocean-nutrition.com , which gives Nutravail the exclusive right to use Ocean Nutrition’s MEG-3® patented, micro-encapsulated fish oil product in a soft chew format. MEG-3®, together with Nutravail’s patented soft chew technology, provides the unique ability to manufacture a fish oil soft chew with no fishy taste or smell. The result is a product that is better tasting and more convenient than the Omega-3 capsules and soft gels currently on the market.
Omega-3 soft chews manufactured by Nutravail can be found in many retail stores throughout the U.S.
Nutravail's Omega-3 soft chews are available in several different formulations, including an all natural formulation and another with 100% of the recommended daily value for combined EPA and DHA (160mg).
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